Listener Profile
| 69% |
are between the ages of 25 and 54, with the largest concentration between 35 and 44
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| 62% |
have graduated from college; 31% have pursued graduate and professional studies. |
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| 75% |
have household incomes greater than $50,000; 51% have household incomes greater than $75,000 |
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| 50% |
hold professional, managerial, or administrative positions. |
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Underwriting with KGOU has a positive impact.
NPR listeners are 88% more likely to buy products and services from companies that support public radio than from companies that advertise on commercial radio. In addition, 67% of NPR listeners hold a more positive opinion of a company when they learn it supports public radio.
* Data Source: MRI Double base 2003
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For more information about underwriting on KGOU, contact Jolly Brown at underwriting @ kgou.org.
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