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Meet TikTok's 'coastal grandmother'

This summer's TikTok trend of choice: coastal grandmother. Grandkids optional.
This summer's TikTok trend of choice: coastal grandmother. Grandkids optional.

Close your eyes and imagine for a moment that you’re on the beach in an outfit that Diane Keaton in “Something’s Gotta Give” would wear, looking through a book of Ina Garten recipes with a cashmere sweater tied across your shoulders.

If any of this appeals to you, you might be what’s known on TikTok as a “coastal grandmother.”

It’s a term coined by 26-year-old TikTok creator Lex Nicoleta to describe a beachy, romantic aesthetic.

It’s become this summer’s vibe of choice. But what can the aesthetic of coastal grandmother tell us about how trends circulate online? And how do they encourage consumerism?

Copyright 2022 WAMU 88.5

Arfie Ghedi
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