Coca-Cola is behind an effort to promote physical activity over calorie counting, according to a report out today by the New York Times.
The report says Coca-Cola has teamed up with scientists to support a nonprofit called the Global Energy Balance Network. The company’s sales have been lagging, and critics say the message is designed to reverse Coke’s image as a contributor to the obesity epidemic.
The Atlantic’s senior editor, Derek Thompson, joins Here & Now’s Jeremy Hobson to discuss the study.
Guest
- Derek Thompson, senior editor at The Atlantic. He tweets @DKThomp.
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