Radio Gaining New Audiences | KGOU

Radio Gaining New Audiences

Feb 7, 2019

I’m Dick Pryor, and this is the Manager’s Minute.

I’ve spent most of my broadcasting career in television – 34 years in front of a camera as news and sports anchor, reporter and host.

I love television, but now that I’m at KGOU, I’m loving radio, the work we do and the opportunities we have to serve the public. And, the future is encouraging.

New research from Deloitte Insights predicts that by 2025, just six years from now, more Americans aged 18-34 will be listening to radio than watching TV.

The report says radio provides excellent ROI for its business sponsors because of three Rs – reach, revenue and resilience. Business sponsors provide a large amount of KGOU's funding (about 33%) through underwriting our content and services, both on-air and online.

How resilient is radio? The first government broadcast radio license was issued in 1920, so radio, as we know it, has been around for 99 years. Now, yet another generation is turning to radio for news, information, music and entertainment.  

Read the Deloitte Insights Technology, Media and Telecommunications Predictions 2019 report yourself under the Manager’s Minute tab at

It's an interesting read about the media, in general, and how well radio is holding audiences and attracting new listeners.

If you have any questions, contact me. And, if you want to know about business sponsorships for KGOU and StateImpact Oklahoma, contact Director of Business Sponsorships Cameron Hutton.

Until next time, with the Manager’s Minute, I’m Dick Pryor.