The social media blitz started in late July. The radio and TV spots showed up in mid-August, along with six billboards placed along key interstate highways. A sleeker website will be unveiled soon.
The message: Insure Oklahoma is still open for business, and ready to grow.
The $450,000 marketing campaign comes after five years of steady shrinkage in the 10-year-old, tax-supported health insurance program for Oklahoma’s working poor.