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How did a Route 66 lunch fiasco turn into an Oklahoma franchised food sensation?

A Chicken in the Rough postcard
Oklahoma Historical Society
A Chicken in the Rough postcard

What happens when an Oklahoma picnic basket flies across a car floor on Route 66? You get Chicken in the Rough — Oklahoma’s original franchised menu item!

In the new How Curious, we uncover the origin story of the chicken dinner that became a nationwide hit, complete with a golfing rooster logo and Beverly Osborne’s entrepreneurial hustle.

From Dust Bowl-era ambition to finger-licking success, this is pure Oklahoma food history.

Read the episode transcript here.

Kathy Anderson's recent essay about Chicken in the Rough was published in the Chronicles of Oklahoma, Volume CIV, Issue 1, Spring 2026, pp55-79. It's titled: The Untold Story of Chicken in the Rough®: How Beverly Osborne and Route 66 Created "The World's Most Famous Chicken Dish."

Heard on KGOU
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