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Yahoo Partners With Yelp For Local Search Data

DAVID GREENE, HOST:

NPR's business news begins with a partner for Yahoo.

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GREENE: Yahoo is trying to boost search traffic with reviews of businesses from Yelp - in hopes that some of its popularity will rub off. Among their favorite search engines, Yahoo is a distant third after Google and Microsoft's Bing.

Ratings and snippets from "Yelp" reviews began appearing in Yahoo search results yesterday as a result of a partnership between the two companies. Transcript provided by NPR, Copyright NPR.

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