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Remington Park Bets On New App

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With casino-goers graying, Remington Parkracetrack and casino is playing the odds that a younger crowd will find betting on the races more interesting by using their smartphones, according to the Journal Record this week.

“Mobile wagering” allows casino patrons to bet on the horses from the comfort of their seat at the slot machine, at the Casino’s “Silks” restaurant, or anywhere else on the site—as long as it’s at the track. The app knows if the patron leaves the property.

The Journal Record’s Molly Fleming writes:

When people win, they can pick up cash at the night’s end. If they forget, they can come back another time for their winnings; however, they will not be able to gamble when they’re off Remington Park property.

Founded in 1988, the Oklahoma City racetrack had tough times while competing with the sudden growth of casinos, but fortunes rebounded when slot machines were added in 2005.

With the app, the track hopes their future will include a younger crowd of gamblers who can’t quite put their smartphones down, says Journal Record managing editor Adam Brooks.

They know people are familiar with smartphones rather than going up and figuring out exactas and trifectas and other bets, so this allows them a way, with very little friction, to place some simple bets and get involved in the game.

So far, racetrack officials report that approximately five percent of casino patrons are using the new app, a number they hope will grow.

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The Business Intelligence Report is a collaborative news project between KGOU and the Journal Record.

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